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Difference Between e-Business & Traditional Business

E-business and traditional business are the two ways of conducting business with a unique character of their own. Read to know more about its difference.

22 Aug, 2024 12:27 IST 106
Difference Between e-Business & Traditional Business

There has been a paradigm shift in the shopper in me from a conventional storefront to ordering a product from halfway around the world online with just a few clicks. E-business and traditional business are the two ways of conducting business with a unique character of their own. While the rise of e-business has created a fascinating dichotomy with traditional practices, some of us still prefer a personal touch, especially when buying for a large occasion. Let us find out what’s behind this evolving clash between the models and understand what each model can teach us about the future of commerce.

What is e-business?

Business activities conducted over the Internet or any other computer network are called e-business or electronic business. It includes business activities like trade, commerce, and industry conducted electronically. E-business is all about using the internet and other computer networks and technologies that provide superior customer service, increase sales, and reduce costs significantly. To conduct e-business, computer networks that are more secure, effective, and efficient are often used.

What is traditional business?

Traditional businesses have been the foundation of numerous industries and is usually a typical brick and mortar establishment with a strong supply chain and age-old customer relationships. In a traditional business, the offers of products or services are led through a local shop, store etc. to the local customers. One needs to visit the store physically for the touch and feel experience. A traditional business model involves huge costs for infrastructure and hiring of staff for smooth operations. Other important components include a hierarchy of command, clear roles and responsibilities, and predefined processes. Traditional businesses offer stability and a proven track record.

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What is the difference between e-business and traditional business?

Basis

e-business 

Traditional Business 

Meaning

Conducting business activities over the internet or any other computer network is known as e-business or Electronic Business.

A Traditional business involves business conducted in a local store, shop, etc., which offers its services or products to its local customers. It is a place where customers will have to visit the store physically to buy the products or services.

Ease of Formation

Formation of e-business involves a few easy steps

Formation of traditional business is comparatively difficult and involves a long procedure

Physical Presence

Physical presence is not required

Physical presence is required

Locational Requirements

Location is not required

Location near raw materials and markets is required

Cost of Setting up

Cost of setting up an e-business is low since there is no requirement for physical facilities

Cost of setting up a traditional business is high as there is a requirement for physical facilities

Operating Cost

Operating cost is minimal

Operating cost is high because of fixed charges associated with storage, marketing, etc.

Contact with Suppliers and Customers

Establishes direct contact with suppliers and customers

There is indirect contact with suppliers and customers via intermediaries 

Nature of Internal Communication

Communication can flow in any direction

Communication flows in hierarchical order

Response time for meeting Customers/ Internal Requirements

It usually gives an instant response

Response takes a longer time

Organisational Structure

Organisational structure is vertical or tall due to the chain of command

Organisational structure is horizontal or flat due to direct command and communication

Ease of going Global

There are many chances of going global

There are less chances of going global

Business Processes and Length of the Cycle

There are short business processes and cycle

There are long business processes and cycle due to several sequential processes

Opportunity Interpersonal Touch

There is less opportunity for interpersonal touch

There is more opportunity for interpersonal touch

Opportunity for physical pre-sampling of the Products

There are less opportunities for physical pre-sampling of the products. It is mostly available in the case of books, software, journals, etc.

There are many opportunities for physical pre-sampling of the products

Government Patronage

Government patronage is increasing

Government patronage is declining or shrinking

Nature of Human Capital

Technically and professionally qualified human capital is needed

Mostly semi-skilled and unskilled manpower is needed

Transaction Risk

There are high transaction risks due to a lack of personal contact between the parties

There are low transaction risks due to personal contact between the parties

e-Business vs Traditional Business

If you are planning a business you may debate on whether to launch a traditional business or an e-business as both have unique offers and challenges. Thriving on technology providing global reach 24/7 and low operation cost could be the model for a business venture but you may also want the advantage of a traditional excellence for your business with robust personal relationships and a dazzling physical presence fostering trust and loyalty. Ultimately the determinant is the nature of the product or service and the objective of your business.

One would like the best of both worlds – leveraging the technological edge of e-business while preserving the personal touch of traditional business. The choice is yours.

FAQs

Q1. Is e-business more profitable than traditional business?

Ans. The cost of setting up an e-business is low as there is no requirement for physical facilities. The cost of setting up a traditional business is high as there is a requirement for physical facilities.

Q2. What is the impact of e-business on the traditional business?

Ans. E-commerce can impact traditional businesses by:

  • dropping people's interest in shopping at traditional markets
  • increasing people's consumptive behavior
  • increasing market access for traditional businesses
  • increasing the ability of traditional businesses to adapt to technology

Q3. Why would you prefer e-business over traditional business?

Ans. An e-commerce website needs a low investment as compared to a physical store. Hence, these reduced costs could be passed on to customers at discounted prices. You cut down the prices for your e-commerce website by using of best marketing strategies like organic search, social media traffic, or social media traffic

Q4. What is traditional business strategy?

Ans. A Traditional Business Model is a system referring to how a company operates and conducts business activities with its customers. It includes the design of value creation, delivery, and revenue generation mechanisms within an organisation.

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