Data Sutram
B2B SAAS That Helps Banks & Financial
Services Find Answers On Markets,
Consumers, Businesses & Risk
The Challenge
A study by Gartner reports that approximately 97 percent of data sits unused by organizations. Even though data-driven organizations can outdo their competitors by 5% in productivity and 6% in profitability, around 73% of the company data goes unused for analytics.
Companies that lack a data-driven approach face challenges in decision-making, resource allocation, marketing effectiveness, competitive positioning, customer satisfaction, and innovation. Examining a substantial data repository and utilizing a specialized workforce to sift through and structure the data, facilitating its usability for enterprises and businesses. This process leads to elevated expenses and diminished overall efficiency. The extensive practice of AB testing without generating well-supported conclusions based on reliable data results in heightened resource wastage.
Market
In 2021, the location analytics market was estimated at USD 13.66 Bn. Experts have predicted the market share to scale from USD 15.76 Bn in 2022 to a whopping USD 43.97 Bn in 2029.
The market will witness a CAGR of nearly 16% during the said period. Although the market saw a setback during the pandemic (a decline of 15.1% in 2020), location intelligence will have consistent adoptions rates in the upcoming years.
ASIA PACIFIC LOCATION ANALYTICS MARKET
SHARE,BY REGION,2015-2016 (USD Mn)
The Solution
Introducing an AI-powered Location Intelligence solution that extracts valuable insights from external data. This solution enables businesses to harness location-based information from a wide range of over 200 data sources.
The company operates on a Data as a Service model, offering comprehensive and user-friendly insights that cover the entire customer lifecycle.
By leveraging their Location Intelligence solution, businesses can identify new opportunities for expansion, explore cross-selling options, and maximize market coverage. This approach also leads to a reduction in resource costs while enhancing the quality of leads and customer retention.
This AI-driven Location Intelligence solution empowers businesses with rich insights derived from diverse data sources. It enables informed decision-making, uncovers growth opportunities, and optimizes market coverage, ultimately improving the quality of leads and customer retention.
IIFL’s Impact
