Trendlyne

Only 2% Indians invest in stocks at present, resulting in stock market capitalization at 76% of GDP. Comparing this with developed economies, such as the US, 55% Americans invest in stocks, resulting in stock market capitalization at ~150% of GDP. This shows a significant gap between India and developed economies, and therefore presents a significant headroom for growth

Over the years, there has been a steady growth in the Indian equity markets, MF Folios & Demat accounts. Despite COVID-19 making a detrimental impact in March-2020, the Indian stock indices such as BSE Sensex & Nifty Fifty have been resilient and bounced back to pre-COVID levels by October-2020 and is expected to continue its bullish trend.

This strong performance of Equity & MFs has led to strengthening and entry of several Wealth management models, with ‘Wealthtech’ generating quite a buzz in the last few years. Wealthtech is defined as those Digital platforms which enable “End-To-End Digitization” of The Investment journey of a retail investor. This entails a customer self-onboarding on the app/web, investing as well as redeeming “Digitally”.

Currently, India has ~4 Mn Wealthtech investors (FY20), who are expected to grow by ~3x to reach ~12 Mn by FY25.

Trendlyne is working towards democraticizing the data for investors. With a product suite that includes stock scores, screeners, research reports, real-time alpha-alerts, etc, the USP of the company is an easy to use, insight-based approach to presenting information to its consumer base across B2B or B2C.

Trendlyne’s approach is to declutter this by giving 1) relevant insights 2) customizability for users across the platform through features like ‘My Metrics’ and a custom newsfeed and 3) powerful tools and alerts that identify the best potential investments quickly, so that Trendlyne users are the first to know.

Demat Accounts (In Mn)

Trendlyne’s stock analysis platform offers unique and innovative products, many of which are first in the market. It has built over 20+data feeds of its own, which makes analysis possible on unstructured information like pdf filings and research reports. This gives them an edge over competitors and flexibility in building products.

It was the first to launch automated, one click real-time alerts for a user’s portfolio and watchlist, allowing them to track their portfolio of stocks and watch lists, and receive immediate updates on stock price changes, corporate actions, earnings calls, result announcements and 70 other criteria.

Trendlyne has the most powerful screener product in the country, with over 1,500 screener parameters (as opposed to 100-150 metrics available on most websites). For advanced users, it also provides products like back testing of scores and strategies, custom parameters, visualization tools like heatmaps, futures and options dashboard and trending business news.